Softchoice

Traded on the TSX, Softchoice is a titan of the North American technology landscape, managing over $2 Billion in assets. They excel in the economics of technology, offering a proprietary Software Asset Management (SAM+) service that helps large enterprises optimize their spend and compliance across thousands of licenses. They are a premier partner for Azure adoption, leveraging their vast 'Case Study' experience to reduce cloud operational costs by up to 30%.

Their Azure VMware Solution (AVS) capability is a critical bridge for firms moving legacy workloads to the cloud without refactoring. Softchoice assigns dedicated 'Customer Success Managers' to ensure technology adoption, proving that even at a massive scale, they maintain a focus on client outcomes.